Why Scent Matters More Than You Think
It’s not just about smelling nice — it’s about how you feel.
Have you ever caught a whiff of something — and suddenly, you’re right back in your childhood home, on holiday, or in a moment you forgot you remembered? That’s not coincidence. That’s scent, quietly working its emotional magic.
Unlike your other senses, scent goes straight to the limbic system — the part of your brain that handles emotion, memory, and instinct. No filter. No logic. Just feeling.
💡 Fact: Of all five senses, smell is the only one directly linked to the emotional centre of the brain. That’s why one candle can completely shift your mood.
The Emotional Shortcut You Didn’t Know You Had
This scent-memory connection is called the Proust Effect. Studies have shown that a single aroma can unlock memories more vividly than photos. It’s why the scent of jasmine might take you back to summer nights, or why gingerbread might feel like Christmas — even in July.
Smell Your Way to Calm: How Scent Talks to Your Nervous System
Your body has something called the autonomic nervous system, which controls things you don’t even think about — like heart rate, digestion, and breathing. It’s split into two modes:
🧠 Sympathetic = fight or flight (stress!)
🧘 Parasympathetic = rest and digest
When you’re stressed, your body flips into sympathetic mode — hello, cortisol spike. That’s the hormone that floods your system when you’re overwhelmed, anxious, or burnt out. Great for emergencies. Not so great when it’s constant.
But here’s the cool part:
Scent can help flick the switch back.
Certain aromas, like lavender, citrus, neroli, and ylang-ylang, have been shown to reduce cortisol levels and nudge your nervous system into a calmer state.
💡 Study highlight: A 2013 paper in Behavioural Brain Research found that pleasant smells can lower stress responses by reducing activity in the sympathetic nervous system — regulating heart rate and blood pressure, meaning your body physically relaxes, even if your day hasn’t.
So when you light a candle at the end of the day, you’re not just setting the mood. You’re chemically signalling to your brain and body that it’s safe to let go. Your breath slows. Your heart rate drops. And your mind follows.
Source: Behavioural Brain Research – Horii et al., 2013
Fascinating Facts About Your Nose (That You Probably Didn’t Know)
Your sense of smell is far more powerful than most of us realise. It's constantly working in the background, shaping your emotions, behaviours, and even your relationships. Here are a few science-backed facts that might just blow your mind:
👃 Your nose can detect over 1 trillion different scents.
For years, scientists believed the human nose could only recognise about 10,000 smells—but recent research from the Rockefeller University revealed it's more like 1 trillion. That’s more than your eyes can see in colours or your ears can hear in notes!
Source: Science Magazine – The Human Nose Can Smell 1 Trillion Scents
🧠 Smell is the only sense with a direct path to your brain’s emotional centre.
Unlike sight or sound, that are first processed by the thalamus, smell has a more immediate and profound impact on our feelings and recollections. Scent doesn’t get processed in the thinking part of your brain first. Instead, it takes a shortcut to the amygdala and hippocampus, the parts responsible for emotion and memory. That’s why a single whiff can make you nostalgic—or suddenly relaxed and trigger memories and stronger emotions. So yes, lighting your candle really can count as self care!
💞 Scent plays a role in attraction.
Ever had a “this just smells like them” moment? You're not imagining it. Studies have shown that humans are subconsciously drawn to people based on scent compatibility, linked to our immune system genes (MHC)Studies have shown that individuals are subconsciously attracted to the scent of those with dissimilar MHC genes, which may be nature's way of promoting genetic diversity and robust immune systems in offspring.
Source: NIH – The scent of attraction
💤 Certain scents can influence your dreams.
A study conducted in Germany found that people who slept in a room scented with roses had more pleasant dreams, while those exposed to rotten eggs had more negative ones. So yes—your candle might just sweeten your sleep in more ways than one.
Creating Rituals with Scent: A Daily Act of Self-Care
Fragrance can become a beautiful, meaningful anchor in your daily routine. By assigning specific scents to specific times of day or activities, you create consistent sensory cues that help your brain and body transition between energy states.
Here are some intentional ways to build scent-based rituals into your day:
• 🌞 Morning Motivation – Light an energising citrus or herbal candle like Palm Garden to boost clarity as you plan your day.
• 🧘 Midday Reset – Pause with a grounding scent such as Palo Santo Woods to support mindfulness, journaling or yoga.
• 🛁 Evening Unwind – Let warm, comforting notes like Gingerbread or Honey Pumpkin soothe you during a bath or book before bed.
• 🌙 Sleep Support – Try floral or musky blends like Sakura Tree or Stardust to help signal your body it’s time to slow down.
Choosing Your Signature Scent: A Personal Journey
Scent is one of the most personal choices we make for our homes. It can ground you, lift you, comfort you—or instantly transport you to another time and place. There’s no single “best” candle fragrance for everyone, because scent is deeply emotional and subjective.
So how do you choose your signature scent?
Choosing the right scent for your home isn’t just about what smells nice—it’s about how you want to feel. Whether it’s grounding, energising, nostalgic, or dreamy, the fragrance you choose can help shape your day, your space, and even your dreams.
Here are a few things to consider:
🌸 What scents comfort or inspire you? Think of meaningful moments in your life—was it the scent of spring blossom in your garden? The smell of gingerbread during a festive evening?
💛 What do you need right now? Something uplifting and energising like Candy Clouds Candle? Or something soothing and grounding like Palo Santo scent?
🍂 What season are you in? Warmer, spiced scents feel perfect in autumn, while citrus or floral notes shine in spring and summer.
🕯️ What space are you scenting? A relaxing bedroom calls for something soft and calming; a living space can handle something a bit bolder or sweeter.
Not sure where to begin?
Explore a variety of moods, notes, and scent families with our Wax Melt Discovery pack — it includes eight different scent from our signature collection so you can find the perfect match, naturally.
