Blogs
Why is scent so subjective ? Candle Scent Throw Explained and How to Choose the Right Candle for Each Room
Ever wondered why your candle can smell different every hour, in every room and stronger or more subtle to different people?
Not sure what “scent throw” really means, or why the same candle can smell different from one person to another and from one room to the next? This guide breaks down hot throw vs cold throw, why melt pool matters, and why scent is so subjective, from nose blindness and genetics to the coriander effect.
Plus a practical room by room guide to help you choose the right candle and scent style for your space.
The Science of Scent: How Fragrance Affects Mood, Memory & Wellbeing
In this guide, we’ll explore how fragrance interacts with the brain, how it influences mood and memory, and why choosing the right candle goes far beyond just picking your favourite scent notes.